FrontRow Shuts Down: A Snapshot of the Venture’s Journey and Lessons for the EdTech Industry

FrontRow, a Bengaluru-based learning platform focused on non-academic skills, has officially ceased operations. According to inside sources and confirmation from co-founder Ishaan Preet Singh, the company made the difficult decision to shut down due to challenges in achieving a sustainable business model and finding a product-market fit despite considerable funding. The company had raised approximately $17-$18 million in total across two funding rounds from reputed investors, including Elevation Capital, Eight Roads Ventures, Lightspeed Venture Partners, and Not Boring Capital.

The Journey of FrontRow

FrontRow started with a unique idea to connect consumers with renowned artists and athletes to foster hobby learning. Despite achieving an annualized revenue of $3-$4 million, the start-up struggled to scale its business further. In its quest to find a viable way forward, FrontRow attempted several experiments, including career-oriented learning for adults and offline holistic development for children. While these initiatives showed potential, particularly the offline program for children, success was still early-stage.

FrontRow is currently exploring potential intellectual property (IP) acquisitions and is considering whether the edtech market can support an independent player like FrontRow or if it would be better suited as part of a larger multi-category company. Singh mentioned that over the next few months, the team would be working towards making this decision while also assisting employees in finding alternative job opportunities.

Investor Relationships and Unspent Capital

In a surprising move, FrontRow plans to return about $2.5 million of unspent capital to its investors. According to Singh, the decision to shut down FrontRow was not driven by a lack of capital or runway. In fact, the startup still had over three years of runway remaining, proving that financial constraints were not the primary concern. Instead, the focus was on ensuring that their vision of building a large-scale business aligned with the realities of the market as the company gained more insights and experience.

The Role of Celebrity Endorsements

Prominent personalities like Deepika Padukone, Vishal Dadlani, and Raftar were part of FrontRow’s backing group, adding to its market appeal. Interestingly, Deepika Padukone has been known for her interest in investing in consumer-focused startups. She owns KA Enterprises, established in 2014, and is herself a successful entrepreneur, owning a steadily growing skincare brand. However, the closure of FrontRow marks a significant moment in her venture journey.

Lessons Learned

Despite the closure, FrontRow has left a lasting impact in the ed-tech space. Its innovative approach to connecting celebrities and consumers in the learning sphere has influenced future industry endeavors. The company’s journey underscores the fact that even with substantial funding and a unique business model, startups face numerous challenges on their path to success. The ed-tech industry, in particular, demands constant innovation and adaptability to meet the evolving needs of learners. The FrontRow story serves as a valuable lesson for aspiring entrepreneurs. Its experience is a stark reminder of the necessity for transparent and responsible decision-making in entrepreneurship. It underlines the importance of having a sustainable business model, a viable product-market fit, and the ability to scale in line with market realities. For more insights on the topic, aspiring entrepreneurs can explore this article.


While FrontRow may have reached the end of its journey, its contributions to the Indian ed-tech landscape are enduring. It sets an example of innovation, adaptability, and integrity in entrepreneurial decision-making. Its legacy will serve as a guidepost for future startups in the edtech and hobby-learning space, even as the company itself navigates its next steps.