Amazon Adopts Passkey Technology: A Step Toward a Passwordless Internet

Amazon, the online shopping behemoth, has taken a decisive step toward the future of online security with its recent announcement: the integration of passkey technology.

The Move to Passkeys

Amazon, echoing the sentiment of other tech giants, is pivoting away from traditional passwords and looking to biometrics and passkeys for a safer and more efficient user experience. These passkeys will offer users the ability to securely access their accounts using their device’s biometric features, such as facial recognition or a fingerprint sensor, without the need for a password or two-factor authentication (2FA).

How Do Passkeys Work?

  • Nature of Passkeys: Unlike traditional passwords, passkeys harness your device’s authentication methods. This allows users to log in to various accounts, such as Gmail or iCloud, using features like Face ID on an iPhone or a fingerprint sensor on an Android device.
  • Technical Backbone: The technology is rooted in WebAuthn (Web Authentication), where two keys are generated during the creation of a passkey. One is stored by the service provider, while a private key is kept on the user’s device to verify identity.
  • Backup and Recovery: Concerns surrounding device loss or damage are mitigated by multi-device support. Services offering passkey support often reauthenticate through alternative means, such as a user’s phone number, email, or even a hardware security key.

1Password, among other password managers, has been an early advocate of this technology, even creating directory listing services that support passkey sign-ins.

Amazon’s Journey with Biometrics and Passkeys

Amazon’s engagement with passkeys isn’t the company’s first venture into biometric authentication. Earlier this year, Amazon unveiled a palm-reading payment method at Whole Foods, enabling customers to process their purchases using only their palm print.

Enabling Passkeys on Amazon

To activate the passkey feature on Amazon:

  1. Navigate to your Amazon account.
  2. Go to ‘Your Account.’
  3. Click on ‘Login & Security.’
  4. Select ‘Set up’ next to ‘Passkeys.’
  5. Follow the on-screen instructions.

Amazon has ensured that the integration is seamless on both its website and mobile apps. Although currently available for the iOS app, Amazon has confirmed that Android users will soon receive this update.

Industry’s Shift Towards a Passwordless Future

Amazon is not alone in its move towards a more biometric-focused online experience. Tech giants like Google, as well as companies like TikTok, Nintendo, and Paypal, are transitioning away from traditional passwords. Google, in a bold move, has even made passkeys the default for its personal accounts.

While the embrace of biometric data signals a progressive step in online security, it isn’t devoid of concerns. Biometric data, by nature, is more personal than conventional security questions or passwords. Recent data breaches, like the one faced by 23andMe customers, serve as a stark reminder of the potential risks. Such instances highlight the importance of ensuring the utmost security when dealing with such sensitive data.

The Larger Implications of a Passwordless Internet

The shift to a passwordless ecosystem has far-reaching consequences that extend beyond the realms of mere convenience.

Enhanced Security

Traditional passwords, while familiar, have long been the weakest link in online security. They’re often easy to guess, reused across platforms, or vulnerable to phishing attacks. Passkeys, being tied to a physical device’s biometrics, add an additional layer of security. Even if a malicious actor were to obtain a user’s private information, accessing the account would still be nearly impossible without the corresponding biometric data.

User Experience Redefined

Gone will be the days of recalling complex passwords or resetting forgotten ones. The new norm will be a seamless login experience, defined by quick biometric scans. This shift can lead to users being more willing to use online services, knowing that their accounts are both easily accessible and secure.

Challenges Ahead

While the benefits of a passwordless internet are plentiful, challenges remain. Biometric data, once compromised, cannot be changed like a traditional password. Companies will need to invest heavily in ensuring that this data is stored securely, and users will need to be educated about best practices.

Furthermore, global adoption will require a massive overhaul of existing systems. Smaller businesses, without the resources of giants like Amazon or Google, may face hurdles in keeping up with these evolving standards.

Final Thoughts

Dave Treadwell, Amazon’s Senior VP of Ecommerce, encapsulated the industry’s enthusiasm for passkeys, stating, “While passwords will still be around in the foreseeable future, this is an exciting step in the right direction.” The adoption of passkeys is not just about modernizing security but also about enhancing user experience. As companies continue to innovate and adopt newer technologies, the dream of a secure, passwordless internet seems to be within grasp.

Ashley Waithira
Ashley is a creative and adventurous Journalism graduate with a vibrant personality. Her love for exploring new places fuels her passion for travelling, allowing her to uncover captivating stories and diverse cultures. With a kind and fun-loving nature, she radiates positivity and enjoys connecting with people from all walks of life. Ashley's belief in a supreme being serves as a moral compass, guiding her to always strive for what is right and just. In her spare time, she immerses herself in the pages of books, seeking inspiration and expanding her knowledge. Ashley's zest for life and unwavering dedication to her values make her remarkable.